Privacy Policy — Dawson True Heating & Cooling LLC

Effective Date: 09/29/25

1. Introduction
At Dawson True Heating & Cooling LLC, we value your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or opt in to receive messages (including SMS/text messaging) from us.

2. Information We Collect

Contact Information. When you contact us or request services, we may collect your name, address, email address, phone number (including mobile number).
Usage & Device Data. We may collect usage data (e.g. pages visited, time spent on our site, device type, IP address).
Marketing / Opt-In Data. If you opt in to receive SMS or other marketing messages, we record your consent, history of messaging interactions (when you opt in, opt out, message you send, etc.).
Other Information. Any other information you provide to us directly (for example, service details, preferences, feedback).

3. Use of Information
We may use your information for purposes including:

Providing requested heating, cooling, and maintenance services.
Sending you updates, reminders, promotions, offers, and service alerts via email, SMS, or calls (if you opt in).
Improving or customizing our website, marketing, and services.
Responding to your inquiries or complaints.
Complying with legal obligations.

4. Text Messaging / SMS Communications

By opting in, you expressly consent to receive SMS/text messages from Dawson True Heating & Cooling LLC, which may include promotional offers, service reminders, or notifications.
Message frequency may vary. Standard message and data rates may apply.
You can opt out at any time by replying “STOP” to a received message, or by contacting us. After opting out, we will send you one final confirmation message and then cease further SMS communications.
For help with messaging, reply “HELP” or contact us at 205-383-6639.
We will maintain records of your consent, opt-out, and messaging history in compliance with regulatory and TCR requirements.

5. Sharing and Disclosure
We do not sell your personal information to third parties. We may share information:

With third-party service providers, subcontractors, or marketing platforms (e.g. ServiceTitan, SMS vendors) to enable us to provide services and messaging.
If required by law, regulation, or legal process (e.g. to respond to subpoenas).
In a merger, acquisition, or sale of company assets (with appropriate safeguards for your data).

6. Data Security & Retention
We use reasonable technical, administrative, and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
We will retain your information for as long as necessary to fulfill the purposes described, or as required by law. If you request deletion, we will erase or anonymize your data as permitted.

7. Your Rights
Depending on your jurisdiction, you may have the right to:

Access, update, or correct your personal data.
Request deletion or restriction of processing.
Object to processing.
Withdraw consent (for SMS or other communications).
To exercise these rights, contact us at [email address].

8. Children’s Privacy
We do not knowingly collect information from children under 16. If you believe we have collected such information, contact us and we will delete it.

9. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on our website and update the “Effective Date.” We encourage you to review this policy periodically.

10. Contact Us
If you have any questions or concerns, email us at sales@DawsonTrueHVAC.com or mail to:
Dawson True Heating & Cooling LLC
2401 Old Springville Rd,
Birmingham, AL 35125